Should Your eCommerce Business Offer Free Shipping.

Did you know that by 2025, eCommerce revenue will most likely reach $4.2 trillion? If you want to make a bigger chunk of that revenue, you should consider your eCommerce delivery plan.

One of the biggest things you can do is offer free shipping. Then, you can convince more people to buy from you, which can help grow your business. Read on for more reasons why you should ship items for free.

Boost Sales

One of the best reasons to offer free shipping for eCommerce delivery is to boost sales. Offering different shipping options can help you get more people to buy from you.

A free shipping plan is one of many options, so you can attract more customers to your online store. People won’t have to worry about adding the cost of shipping to their order.

That can make it easier for people to want to make an impulse purchase. Plus, you can ship the item as normal, so customers can track their package similar to if they paid for shipping.

Increase the Value of Orders

If you offer free shipping on eCommerce delivery orders over a certain amount, you can increase the value of each order. People may buy an extra item or two to meet the free delivery threshold.

Some online stores offer free shipping on orders that are at least $35. If you’re struggling to get larger orders, you may want to incentivize people to buy more stuff to get free shipping. Another option is to offer free shipping to customers who order at least two or three items.

Then, you can make more money in your eCommerce business. Depending on the shipping options you use, you might save a bit on shipping by selling more orders with multiple items.

Reduce Abandoned Carts

If you’ve ever shopped online, consider if and why you’ve abandoned your shopping cart. Some online shoppers may abandon an order because they don’t want to pay for shipping.

When you offer free shipping, you won’t have to worry about that. Now, people may still abandon their cart for other reasons, such as if they get distracted when shopping. However, you can keep people from dropping off, so you can increase conversions on your website. Then, you’ll be able to increase sales and make more money.

Build Customer Loyalty

Customers have come to expect free shipping from even the smallest eCommerce company. If you want to get customers to come back, offering free shipping is an easy way to do that.

You can also set up a loyalty program similar to Amazon Prime. That way, you can make free shipping exclusive to loyal customers, which can help you get recurring orders so that people get the most out of their membership.

Sure, you can offer free shipping to anyone, but that may not provide an incentive to come back. If someone pays for a program to get a discount on shipping, they may be more likely to buy from you again.

That can help make your eCommerce business more successful. You won’t have to keep looking for new customers to shop on your site.

Raise Product Prices

If you’ve been wanting to raise product prices, switching to free shipping is a fantastic idea. Not only can you raise the prices to increase your profits, but you can raise them enough to cover shipping costs, including last-mile delivery.

After you change the pricing, you can start to advertise free shipping to current and new buyers. Even though they’re still paying what they would, it seems like a better deal to have free shipping.

However, you’ll still be able to cover the shipping without it eating into your profits. Even if you don’t want to increase profits right now, raising the prices allows you to offer free shipping to all of your customers.

Provide Transparency

Even if you raise prices, you can offer more transparency to your shoppers. When shipping is free, they’ll only have to worry about the cost of the items that they want to buy.

Of course, you will also probably need to charge sales tax. However, shipping can easily get expensive, so it can make it harder for buyers to predict the total cost of their order.

This is especially nice if you don’t charge a flat rate for shipping. Customers won’t have to worry about if they’ll qualify for the lower shipping rate or if they’ll have to pay more.

Clear Old Inventory

You can also choose to offer free shipping to help get rid of old inventory. When you’re about to bring in new items, you can offer free shipping on the items you need to get rid of.

Another way to do this is to offer free shipping for a specific period. Either way, you can use that free shipping promotion to help get people to place more orders.

Then, you’ll have more space for the new inventory once it gets to you. Free shipping can be an excellent type of discount to offer rather than a percentage discount, so you don’t have to calculate sale prices.

Compete With Others

When looking at your eCommerce logistics plan, you need to be competitive. If you haven’t already, do some competitive research to see if similar online stores offer free shipping.

You can determine how they offer it as well, such as through a loyalty program. Then, you can find a way to make your free shipping stand out to more consumers.

Maybe you don’t require customers to join a loyalty program to get free shipping. Or perhaps you lower the threshold price to make your shipping seem cheaper than your competitor.

Make that change a selling point when marketing your business. Soon enough, you may get more orders than other companies in the industry.

eCommerce Delivery Made Easy

Free shipping can be a fantastic tool to help bring in new and returning customers. But you have to consider how doing that will affect your eCommerce delivery strategy.

You can do things like raise prices or set order minimums to qualify for free shipping. That way, you won’t have to let shipping costs eat into your profits.

Do you need help with delivering your products? Learn about our service to decide if it’s right for you.


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