Overstocks can lead to $471.9 billion or more in lost revenue each year. If you want to avoid overstocking
products and experiencing other business supply issues, you need to improve demand management.


Great demand management can allow your business to accurately forecast future customer activity. As a
result, you’ll avoid overstocking products. You’ll also ensure that your customers can find the items they’re
looking for at the right times.


This guide will tell you how your business can forecast and manage demand in 2022.


What Is Demand Management?

Demand management is part of supply chain management and is a process that helps companies predict
customer demand. By accurately forecasting the future demand for products, companies can optimize
supplier relationships. They can ensure that they have the right amount of supply at all times.

Optimizing demand management can help to increase the efficiency of your business. It will improve
ecommerce logistics. This can help your organization to prevent waste and overspending.

Managing demand can also help your company avoid issues with out-of-stock products. You can improve
order fulfillment and ensure that customers can get products.

By understanding the process of demand management, your company can improve and optimize the
supply chain. You can ensure that you’re not wasting money or getting supplies that aren’t needed.


Advantages of Improving Demand Management

There are many reasons why demand management is so essential. Here are some of the main
advantages and benefits of having a great demand management strategy.

Better Forecasting

The primary advantage of improving business demand management is that it helps with inventory
forecasting. You can also have an idea of what to expect from the year’s peak season.

With great forecasting, it’s possible for a business to understand buying trends. You can get a clear
picture of what customers are likely to purchase in future weeks, months, and years.

By tracking sales and making use of inventory data, your company can accurately predict what products
will sell and when in the future.


Improve Cash Flow

A side effect of having great forecasting is that your business can improve cash flow and ensure that it
doesn’t buy excessive stock. It can also help companies that manufacture their own products as well.

In both cases, demand management can reduce unnecessary spending. It can also improve cash flow
and increase profitability. Great inventory management will also improve your warehouse and make it
more efficient.

Boost Customer Satisfaction

One of the primary advantages of improving demand management is that it can help a business improve
customer service. As a result, your customers will be more satisfied.

By forecasting demand accurately, you’ll ensure that you always have the correct levels of business stock.
You’ll avoid being out of stock right when a customer needs to buy a product from you.

Not having the right stock at the right time can lead to customer disappointment and can lead to
problems with ecommerce shipping. By improving demand management, you’ll have the available stock
to give customers what they need when they need it.


How to Improve Demand Management in Your Business

So how can you improve demand management and what are the strategies for doing so? Here’s what you
should know.

Collect Accurate Data

The first step to improving demand management is to collect accurate data.

Using inventory management software or an operations system of some kind can help with this. Using
operations software, you can automatically collect sales data. You can then consider customer behavior
based on your findings.

By analyzing historical data and seeing how products sold in previous weeks and months you can start to
forecast future demand. You can understand how demand fluctuates from a historical perspective.

Collaborate With Other Parties

Aside from monitoring sales data, it’s a good idea to get forecasting information from manufacturers and
distributors. You might also want to use customer feedback, surveys, and other methods to ask
customers about their needs.

Consider using a variety of sources of information to predict future demand and get an idea of what you
can expect at certain times of the year. Using these sources along with accurate sales data collection can
be helpful. Doing so can allow you to forecast future demand for your products.

Analyze the Data You've Collected

Once you’ve collected hard data and considered other elements that affect product demand, you should
then analyze the data. You can come to conclusions about the data and make some decisions regarding
your inventory and supply chain management.

You should review sales and inventory data with key personnel in your company. Analyze the numbers
closely to ensure you understand what they mean. You can then start altering your demand and supply
predictions based on what you learn.

Determine Your Inventory Needs

Remember that you should also plan to collect new data and update your forecast as time goes on.
As more time passes from your initial data collection and analysis, you should add more data. Then,
reconcile the previous historical data with the new data that you’ve collected.

By utilizing the initial data collected, you can come up with more accurate forecasting as time goes on.


Using These Tips to Improve Demand Management

If you want to improve efficiency in your business and avoid out-of-stock and overstocking issues, you
should prioritize great demand management.

By collecting data and analyzing carefully, you can predict and forecast future demand. You’ll also
improve business costs and customer satisfaction as well.

Need help with logistics as a modern e-commerce business? Contact us today to learn more about what
we can do for you


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